The 2021 Black Friday Toolkit

Expert tips for:

  • Social media and Search ads BFCM tactics
  • Conversion Rate Optimization tips for on-site success
  • Amazon golden rules for maximum sales velocity
  • Revenue-based funding options for marketing and inventory

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Outfund is the UK’s largest eCommerce investor, offering capital up to £2M to eCommerce brands. No personal guarantees and only one flat, transparent fee repaid fairly from a pre-agreed revenue share.
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Your ultimate toolkit is a collaboration with our trusted partners

Fact-Finder is Europe’s leading technology for higher conversion, named the #1 Site Search Solution 2020. They provide eCommerce tools for merchandising, recommendations, personalization, search, and more.
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FordeBaker is a full-service Amazon consultancy. Their team of Amazon experts delivers results for consumer and B2B clients in Europe, North America, and Australia.
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Optily is the only single-click ad spend optimizer for eCommerce businesses. When advertising across Facebook and Google platforms, including Instagram and YouTube, Optily provides live insights on the effectiveness of your ad campaigns that you can act upon with a single click across the platforms, saving you time and money.
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Who is this whitepaper for?

You’re looking ahead at this Holiday season and the pressure is on. It’s been a wild year and a lot is resting on this final quarter. If you want to make sure that you’ve got your marketing, CRO, and Amazon promotions on point, along with options to fund it all, this whitepaper is for you.

Small business owners, Heads of Marketing, Campaign Managers, and Social Media Marketers–we’ve got the essentials to help your eCommerce business skyrocket this November and beyond!

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